Research by Beverly Nielsen of Birmingham University entitled “Looking for growth, sack the economists and hire a designer” has shown that companies that put design driven innovation at the heart of their strategy significantly out perform the economy. Read the full article here
We have often heard other designers bemoaning the lack of exciting projects presented by their clients. At neo industrial design all our projects are exciting; because it’s our job to put the excitement into a product – sometimes its not a big innovation that has inherent excitement – but the excitement is in pushing the product that bit further so it’s better suited to its application, more appealing to