Ralf Speth CEO of Jaguar paraphrased Red Adair when the said “if you think good design is expensive, you should look at the cost of bad design”
Good design is cheaper than poor design or no design – because good design adds significantly to the profitability of a product and more than pays for itself.
It is a given design objective that the design needs to work and be manufactured cost effectively, and most product purchasers automatically assume the product works, but while cost may be an influencing factor most of us do not always buy the cheapest product – the choice between one product and another is based on a raft of often subjective visual and emotional assessments.
Important though they are design isn’t just about making the product work functionally and cheaply – it is a more viable product if it;
- offers better perceived value
- is more visually appealing
- is easier and more intuitive to use
- offers a desirable point of difference
- closely addresses its target markets aspirations
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